Editor's introduction: Do you want to know how the operation logic of the social e-commerce industry is? In this article, through the analysis of Jingxi products, the bulk sms service author will gradually lead you to understand the mode of social e-commerce of shopping together. If you are interested, you may wish to take a look together! In September 2019, the Jingxi APP, which was adjusted and upgraded from the predecessor “Jingdong Pinbuyue”, with the WeChat primary entrance as the main carrier, was officially launched, announcing that JD.com has completed its strategic bulk sms service layout in the sinking e-commerce market and mobile channels. According to public reports, this is a new round of strategic cooperation after the strategic cooperation between JD.com and
Tencent in 2014 and the entry into the first-level entrance of the mobile terminal. With the vigorous development of mobile social networking and the bulk sms service traffic and ecological advantages of WeChat and QQ, Jingxi has achieved a double harvest of the ecological construction of the sinking market and the growth of the number of user groups. Why does JD.com focus on the traffic market and develop a model that combines social ecology and e-commerce? Relying on social traffic and the "decentralized" individual communication mode, what is the development status bulk sms service and future direction of the entire social e-commerce industry? This article will analyze the opportunities of Jingxi, a social e-commerce APP, to deeply explore the operation logic of JD.com and the social e-commerce industry.
This article will analyze the following aspects: industry analysis Competitive Analysis User value analysis business value analysis Product iteration analysis bulk sms service Product Structure Analysis Operational Path Analysis future outlook 1. Industry analysis The social e-commerce industry draws on the experience of the micro-business model, relies on the prosperity and development of the Internet and social network platforms, and uses the "decentralized" individual communication advantages to apply social elements such as attention, sharing, discussion, communication and interaction to e-commerce transactions. Through the platform advantages, interactive communication and shopping bulk sms service sharing are generated between users and users and between users and merchants, so as to optimize users' shopping experience and enhance platform user stickiness. After exploration and accumulation,