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Md Mostakim Hossain
Jun 29, 2022
In Political Forum
Tunes Sign up to IFTTT to receive an email whenever the Marketing Nerds Podcast RSS feed has a new episode Listen on Stitcher, Overcast or Pocket Casts Think you have what it takes to be a marketing nerd? If so, message Danielle Antosz on Twitter or email her at danielle [at] searchenginejournal.com. Advertising Continue reading below Visit our Marketing Nerds Archive to listen to more Marketing Nerds podcasts! Remarketing Lists for Search Network Ads (RLSA) allow Google AdWords users to customize campaigns on the search network to target users who have taken a desired action on their website. This targeting can allow advertisers to target a specific audience already familiar with the brand, while leveraging budget to hair masking service maximize ROAS. In this article, I'll outline 5 actionable uses of RLSAs that will allow you to influence your search network targeting and modify AdWords bidding strategies based on audience lists that can easily be created in Google Analytics. 1. Raise bids for users who have visited your site an optimal number of times before purchasing In Google Analytics, you can view the breakdown of conversions by number of channel interactions. This data is available in the Path Length report , where you can see the number of conversions and the value of conversions divided by the number of sessions the user had before making a purchase. This data can be extremely useful for modifying bids on Google AdWords. For example, a bathroom retailer may find that its most profitable website visitors visit its site twice before making a purchase. path length report - Google Analytics In the example above, you can see that most of the revenue is generated by users visiting the site a second time before making a purchase.
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Md Mostakim Hossain

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